Put the phone down.
Watch something grow.
Nubi is a tiny pixel creature that lives on the back of your phone. Lock your screen and Nubi eats. Put it away at night and Nubi sleeps. No rules, no lectures. Just a little life that needs you.
It's not about screen time.
It's care.
Every other app fights you. Blocks, limits, timers, a parent watching a dashboard. Kids find a way around it. Adults get tired of being the police.
Nubi flips the logic. You're not restricted. You get attached. The instinct to look after something small does the work no timer ever could. It's the same trick that got millions of kids carrying a Tamagotchi to school in 1996.
How Nubi stays alive
Nubi reads exactly one thing about your phone: is the screen locked or not? No camera, no mic, no location, no usage reports. Just on, or off.
Lock to feed
Every minute your screen stays locked counts as a meal. The longer and more consistent the stretch, the better-fed Nubi grows.
Rest to sleep
Lock it at night and Nubi sleeps. Earlier and longer means Nubi wakes well-rested. A steady rhythm beats one heroic night.
Care adds up, quietly
Feeding and sleep combine into a care rating that decides which Nubi you get. It stays hidden on purpose, so it never turns into another number to chase.
All of it runs on the little screen itself. No personal data leaves your phone.
How you care decides
who Nubi becomes
Everyone starts the same: a green egg, a green blob, a green teen. Consistent care carries it into a rarer tier by adulthood. Neglect a grown Nubi for too long and it can die, and you start over. Most people hatch more than once, chasing a rarer one each time.
►{{ active.name }}
{{ active.blurb }}
There's no behaviour to spy on. Just lock, or unlock.
The hatch begins in
Founders pledge €69. That's well under the planned retail price. Join the waitlist and you'll get the link the minute it goes live.
Get early access →
Get your first
Nubi.
Join the waitlist for early access and a founder's price when the Kickstarter opens in Q4 2027. One email. No spam, no tracking — same as the product.
